Ms. Prapaiphan Manathanya, Managing Director of CMP Group, revealed that with nearly 90 years of heritage, CMP has cultivated profound expertise across the entire rice value chain. This spans from working closely with local farmers at the source and selecting premium varieties to rigorous quality control, state-of-the-art manufacturing, and global exporting under its widely recognized and trusted brands, including "Golden Phoenix", "Q Rice", and "Golden Crane".
Guided by the corporate philosophy "Premium Rice Specialist for Quality Living," CMP views rice not merely as an agricultural commodity, but as a fundamental element of life quality, culture, and the future of food. This vision harmonizes premium quality, continuous innovation, sustainability, and a deep understanding of modern consumer needs.
The group's participation in THAIFEX - Anuga Asia 2026 serves as a key milestone to showcase CMP's vision and capabilities to international business partners, global buyers, and food industry leaders. Visitors to the CMP booth will experience five main highlights:
- Premium Export Solutions: Internationally-certified premium rice selections tailored to meet the strict standards of global export markets.
- Organic Rice Solutions: Comprehensive, health-oriented organic rice products and sustainable sourcing solutions.
- OEM & Private Label Development: Advanced manufacturing capabilities and collaborative brand development solutions customized to client requirements.
- Future Rice Concepts: Forward-thinking rice product innovations designed to meet the demands of the modern food industry.
- Global Partnerships: Strategic networking opportunities to foster new collaborations in international markets.
Under the operational theme "Generations of Trust. Future of Rice," CMP's roadmap for 2026 focuses on bridging its long-standing legacy of trust with the future of rice. The group is actively driving product innovation and building strategic alliances aligned with global sustainability trends. Additionally, CMP prioritizes holistic, sustainable growth—empowering upstream farmers, championing responsible sourcing, and strengthening the long-term ecosystem of the Thai rice industry.
"We believe Thai rice possesses immense untapped potential on the global stage," said Ms. Prapaiphan. "With nearly nine decades of experience, we do not view rice as just a commodity; it is a vital part of people's quality of life and a rich cultural heritage. We aspire to share this value and cultural essence with consumers worldwide by connecting quality, innovation, health, and contemporary lifestyles."
To support this strategic transition, CMP is set to roll out creative brand campaigns, multi-dimensional creative collaborations, and joint initiatives with professional chefs and international culinary networks throughout 2026-2027. These efforts will tell the story of "Thai Premium Rice" through a fresh, contemporary global lens.
THAIFEX 2026 is therefore more than an exhibition; it is a defining step for CMP as a proud Thai brand poised to grow alongside the future of the global food industry with strength, stability, and sustainability.
About CMP Group: CMP Group is Thailand's leading premium rice business group with nearly 90 years of accumulated expertise. Operating across the entire rice value chain under the concept "Premium Rice Specialist for Quality Living," the group comprises the following subsidiaries:
- CM Premium Rice Co., Ltd. - Manages quality control, processing, and exporting of premium rice brands including "Golden Phoenix", "Q Rice", and "Golden Crane" to international markets. The company also offers comprehensive OEM and Private Label Development services.
- Royal Precious Agro Co., Ltd. - Handles domestic production and distribution under the "Q Rice" and "Golden Crane" brands. The company focuses on upstream agriculture, responsible raw material sourcing, improving farmers' livelihoods, and developing sustainable organic rice solutions to meet global food trends.
