At the heart of the campaign is a collaboration with Avalon, the jewellery house that has spent more than three decades creating pieces inspired by the beauty of natural gemstones and artisanal craftsmanship. Through its Sea Soul Collection, reclaimed seashells are transformed into contemporary creations that celebrate the ocean while encouraging a more mindful appreciation of natural resources. The collaboration reflects a shared vision of thoughtful design, meaningful experiences, and a deeper connection to the natural world.
Available from now until 31 August 2026, selected pieces from the collection will be showcased at the hotel, offering guests the opportunity to discover and purchase creations that celebrate the beauty of natural materials while encouraging more mindful consumption.
As part of the collaboration, Tea & Tipple presents the Sea Soul Afternoon Tea, a limited-time experience available throughout June. Inspired by the colours, textures, and forms of the ocean, the afternoon tea features a collection of handcrafted pastries and desserts shaped by marine life and coastal landscapes.
Delicate seahorses, shells, coral-inspired creations, and seasonal Thai fruits are reimagined through modern pastry techniques, resulting in a presentation that captures both the whimsy and beauty of the ocean. Soft pastel hues and carefully balanced flavours evoke the lightness of summer while offering a fresh interpretation of traditional afternoon tea.
Designed for sharing, the experience invites guests to slow down and appreciate the beauty of nature through both taste and presentation. The Sea Soul Afternoon Tea is available at Tea & Tipple from now until 31 July 2026, priced at THB 1,490++ per set for two persons, including a selection of coffee or tea.
Beyond the collaboration, the campaign also shines a light on Centara Grand at CentralWorld's ongoing commitment to environmental responsibility. Across the property, a range of sustainability initiatives continue to support more conscious operations, including the use of solar energy to help reduce carbon emissions, an on-site organic rooftop garden supplying fresh produce for the hotel's restaurants, and comprehensive waste separation and recycling programmes.
Through Live Proudly, Bloom Freely, Centara Grand at CentralWorld invites guests to explore how creativity, craftsmanship, and conscious choices can come together to create meaningful experiences while contributing to a more sustainable future.
For more information or reservations, please contact Centara Grand at CentralWorld on 02-100-1234 or email [email protected] and visit centarahotelsresorts.com/centaragrand/cgcw.
