Located on the Red Sea coastline in Sahl Hasheesh, Hurghada, U Sahl Hasheesh is a new-build, mixed-use beachfront development in one of Egypt's most established year-round leisure destinations. The area has long attracted European, Russian, and international travellers with its pristine beaches, vibrant nightlife, diverse dining options, calm waters, and world-class coral reefs, which are ideal for water sports such as scuba diving.
The property will feature 257 units, comprising 68 hotel rooms and 189 branded residences. As a greenfield beachfront project, U Sahl Hasheesh is designed to deliver a contemporary hospitality and lifestyle experience, seamlessly combining hotel services with residential living.
Scheduled to open in 2028, the development will offer a comprehensive range of facilities, including food and beverage outlets, a fitness centre, swimming pool, and additional services tailored to both guests and residents, as agreed between the owner and operator.
Kevork Deldelian, Managing Director of Absolute Hotel Services Middle East & Africa, commented:
"I am delighted to announce the signing of U Sahl Hasheesh, marking our third signing in both the MEA region and Egypt, as well as our third U-branded property in the country. This milestone reflects our confidence in Egypt's long-term tourism potential and the strength of the Red Sea as a globally recognised leisure destination.
U Sahl Hasheesh represents a strategic addition to our portfolio, combining upscale hospitality with branded residential living in a prime beachfront location. We look forward to working closely with our partners to bring this exciting development to life and to further strengthen our presence in the region."
This latest signing underscores AHS's commitment to expanding its footprint in key international markets, leveraging its flexible management model and diverse brand portfolio to deliver sustainable value for owners, investors, and guests alike.