The campaign introduces six premium New Zealand apple varieties to Thai consumers and was officially launched by Joe Nelson, Regional Director for Southeast Asia and South Asia, New Zealand Trade (The 10th person from the right) and Enterprise, together with Suzy Fewtrell, New Zealand Trade Commissioner to Thailand(The 9th person from the right), together with executives from key retail groups and trade partners including Big C, CP Axtra, Gourmet Market, Tops, as well as import partners City Fresh, Navatan, Vachamon, and VSM. The event was held at Lumpini Park, one of Bangkok's iconic landmarks, to connect with modern consumers who prioritize health and a better quality of life.
This year's "New Zealand Made with Care" campaign highlights that New Zealand apples are not only premium fruits, but also reflect New Zealand's strong commitment to quality and responsible production practices. From caring for fertile land and clean water sources to carefully selecting the finest produce, every stage of the process is designed to deliver quality products that consumers can trust.
New Zealand's unique natural environment, including fertile land, clean air and pure water sources, creates ideal growing conditions that help produce apples with distinctive flavours, crisp textures and nutritional benefits. These factors have contributed to New Zealand apples becoming widely recognised and remaining among the premium fruit choices enjoyed by consumers worldwide.
For New Zealand's apple industry, success is measured not only by product quality but also through responsibility toward people, communities and the environment through sustainable growing practices designed for long-term impact. This aligns with the expectations of today's consumers who increasingly seek products that not only deliver quality but also create positive value.
"New Zealand apples are well-positioned to meet the needs of Thai consumers who are becoming increasingly health-conscious and selective about the quality of food they consume. Beyond their nutritional benefits, apples are convenient, easy to enjoy and fit naturally into modern lifestyles where consumers seek both wellness and convenience. New Zealand apples also offer a diverse range of varieties with distinct flavours and textures, particularly their signature crispness, which continues to resonate strongly with Thai consumers," said Suzy Fewtrell, New Zealand Trade Commissioner to Thailand.
A key highlight of this year's campaign is the showcase of six popular apple varieties from leading New Zealand exporters, giving Thai consumers the opportunity to discover a range of flavours and characteristics to suit different preferences:
- Ambrosia(TM) - Sweet with honey-like notes, crisp and juicy- Dazzle(TM) - Extra crunchy with a balanced sweet and tangy flavour- ENVY(TM) - Crisp, juicy and satisfying in every bite- Miranda(TM) - A sweet green apple with a refreshing crunchy texture- Royal Gala(TM) by Mr. Apple - A classic New Zealand variety with balanced sweetness and crispness- Sonya(TM) - A distinctive heart-shaped apple with sweet flavour and refreshing aroma
Consumers are invited to experience the "New Zealand Made with Care" apple caravan and enjoy a range of engaging activities, including the "Apple Fun Card" activity to discover their ideal apple variety, tasting all six premium New Zealand apple varieties, and sharing their experience on social media using the hashtags #NZMadewithCare and #แอปเปิลนิวซีแลนด์สดใหม่ใส่ใจคุณ for a chance to receive complimentary apples to take home. All six New Zealand apple varieties are now available at Big C, CP Axtra, Gourmet Market, and Tops.
The "New Zealand Made with Care" campaign reflects New Zealand's ongoing commitment to delivering high-quality food and beverage products that are responsibly produced and environmentally conscious, reinforcing New Zealand's focus on innovation, sustainability and building long-term consumer trust.
