Napis Sasivimolkul, Marketing Director - BRAND'S Bird's Nest, Suntory Beverage & Food (Thailand) Co., Ltd., said, "Consumers increasingly prioritize self-care from within. Beyond seeking functional benefits, they look for quality, credibility, and brands that help them feel confident going about their day. At the same time, while digital lifestyles continue to grow, local stores remain vital—especially upcountry—where people continue to choose familiar, trusted brands. With a deep understanding of consumers rooted in the Seikatsusha philosophy, we launched 'No.1 in Engfa's Heart — Only BRAND'S Bird's Nest' to inspire self-care from within and encourage everyone to live life to the fullest, with confidence in their own way. Engfa Waraha will help bring this positive message to consumers nationwide as our campaign ambassador."
Under this campaign, BRAND'S Bird's Nest is rolling out a nationwide brand engagement program to connect with consumers at every touchpoint—online, offline, and in-store. Engfa Waraha will serve as the voice for self-care from within and day-to-day confidence, reflecting her image as a modern, successful woman who inspires many with her versatility, authenticity, and approachable character. This aligns with the brand's positioning as Thailand's leading bird's nest shot, crafted with carefully selected real bird's nest to BRAND'S standards and formulated with NANA (N-Acetylneuraminic acid) and zinc, which contribute to the normal function of the immune system and the protection of cells from oxidative stress. These qualities have helped BRAND'S Bird's Nest earn enduring consumer trust in Thailand and across the region.
To bring the campaign spirit to life nationwide, BRAND'S Bird's Nest will run special activities throughout the campaign period across online, offline, and in-store channels, designed to create closer, broader engagement with consumers:
- "Engfa Drinks BRAND'S Bird's Nest" Dance Challenge: Set to a campaign-exclusive jingle, this online dance challenge invites consumers to join in for a chance to win prizes.
- Special live session "No.1 Secret in Engfa's Heart — BRAND'S Bird's Nest": Engfa connects directly with fans in a livestream featuring campaign-exclusive limited-edition Engfa collectibles (available in limited quantities to live participants only), along with special offers and coupons exclusive to the session—driving sell-through at retail stores.
- Nationwide influencer collaboration: Leading creators across Thailand will amplify the message of confident self-care from within, extending campaign reach throughout the country.
- In-store visibility refresh: A nationwide point-of-sale makeover in collaboration with retail partners—featuring Engfa campaign visuals and music—to strengthen brand salience and drive engagement at shelf.
Engfa Waraha, campaign ambassador, said, "For me, good self-care means caring for both the inside and the outside—resting well, exercising, eating a balanced variety of foods, and choosing good things for myself. BRAND'S Bird's Nest is my No.1 trusted choice, and I drink it regularly because I've always believed in the brand's quality and standards. I'm truly happy to be part of the BRAND'S Bird's Nest family and to help inspire everyone to care for themselves and live life to the fullest in their own way. Most of all, I'd love to invite everyone to treat themselves to BRAND'S Bird's Nest, which contains NANA and zinc, and is easy to find at leading retailers nationwide. Don't forget to join our livestream for the limited-edition Engfa collectibles and have fun with the campaign dance challenge—let's build that confidence together!"
"We believe this campaign will deliver experiences that connect with consumers across segments—especially through the General Trade channel, which plays a key role in access, trial, and community-level brand affinity. In parallel, we will continue developing new campaigns and products to meet evolving consumer needs and lifestyles," Napis added.
Follow campaign activities and exclusive promotions for "No.1 in Engfa's Heart — Only BRAND'S Bird's Nest" with Engfa Waraha at BRAND'S World Thailand.
*A varied and balanced diet comprising the five food groups in appropriate portions is recommended.
