The Cafe Amazon outlet in Bangladesh has been designed to embody the brand's identity under the "Lifestyle Oasis" concept, which is a welcoming space where customers can recharge and unwind from the fast pace of everyday life. The design blends Cafe Amazon's signature green with natural materials such as wood and brick, complemented by white, cream, gray, and brown tones to create a warm, airy, and contemporary atmosphere.
On the product front, Cafe Amazon has developed its menu to cater to the preferences and tastes of Bangladeshi consumers while showcasing Thai identity through special offerings such as Brown Sugar Peanut Frappe, which combines the rich and nutty flavor of peanuts with brown sugar, and Mango Sticky Rice Frappe, inspired by mango sticky rice, one of Thailand's internationally renowned desserts. The use of mango, a popular fruit among Bangladeshi consumers, the offering reflects the cultural connections and consumer preferences between the two countries through the coffee-drinking experience. Furthermore, Cafe Amazon offers The Performance Series, a range of beverages developed for health-conscious consumers and fitness enthusiasts. The series includes Choco Banana Build, Oat Matcha Boost, and Hazelnut Coffee Burst, available exclusively at outlets located in fitness facilities to cater to the lifestyles and needs of target customer groups in each location.
This entry into the Bangladeshi market is the result of a collaboration between OR and Bashundhara Group, one of the country's leading business groups. The partnership combines OR's strengths in the Cafe Amazon brand and its expertise in coffee shop operations with Bashundhara Group's understanding of the local consumer market and strong business network. Together, the two companies aim to develop and expand Cafe Amazon in line with consumer needs, drive sustainable long-term growth in Bangladesh, one of South Asia's high-potential markets, and create new opportunities for Cafe Amazon's international expansion.
In 2026, OR plans to open a total of eight Cafe Amazon outlets in Bangladesh, including Bashundhara Head Office, Bashundhara City Shopping Complex, Gold's Gym, Golf Driving Range, Sports City, Trampoline Park, and JCX. The expansion targets high-potential locations and caters to diverse lifestyles, broadening customer reach and laying a strong foundation for Cafe Amazon's growth in Bangladesh.
