Krungsri Auto Broker and Generali Thailand Extend Strategic Partnership for Another Five Year, Reinforcing Leadership in Auto Loan Protection Insurance and Pursuing Sustainable Growth

Generali Life Assurance (Thailand) has joined forces with Krungsri Auto Broker, an insurance brokerage service provider under Ayudhya Capital Auto Lease Public Company Limited, a subsidiary of Bank of Ayudhya Public Company Limited, to renew their strategic partnership for another five years. , The partnership will continue to develop life protection solutions for auto loan customers while expanding protection options that meet consumers' needs, enhancing financial security and providing peace of mind throughout the loan term.

Monday 24 August 2026 12:10
Krungsri Auto Broker and Generali Thailand Extend Strategic Partnership for Another Five Year, Reinforcing Leadership in Auto Loan Protection Insurance and Pursuing Sustainable Growth

Over the years, the two organizations have developed protection solutions that are accessible, flexible, and responsive to customers' needs at every stage of life. In addition to developing Group Credit Protection Life Insurance (PPI Single Payment), Generali remains committed to further enhancing its products to strengthen customers' financial resilience and effectively mitigate risks for customers and their families under all circumstances.

Mr. Arsh Kaumi, Country Manager & CEO of Generali Thailand, said, " Our long standing partnership with Krungsri Auto Broker is founded on trust, shared values, and a commitment to delivering meaningful protection for customers. The renewal of this partnership by another five-years reflects the strength of our collaboration and our confidence in the opportunities ahead. Together, we will continue to raise the bar for customer excellence by leveraging technology, innovation, and customer-focused solutions that evolve with changing needs and expectations

Mr. Pornthep Tirasuntrakul, Managing Director of Ayudhya Capital Auto Lease Public Company Limited, said, "Auto loan protection life insurance products have always been one of the key components strengthening Krungsri Auto Broker's business. Although the overall automotive lending market continues to face economic challenges this year, we see opportunities arising from the growth of the electric vehicle market and the continuously increasing demand for insurance protection among customers. As an insurance broker with expertise in automotive finance and a strong customer base, we are confident that extending our partnership with Generali Thailand into its 14th year reflects our shared commitment and vision in developing protection solutions that respond to customers' needs and evolving market conditions, while providing greater confidence to Krungsri Auto customers throughout every stage of their financing journey with us."

Those interested can find more information about Krungsri Auto Broker's insurance services through the GO by Krungsri Auto Application, at any of the 52 Krungsri Auto branches nationwide, or by calling 02-740-7400.

Krungsri Auto Broker and Generali Thailand Extend Strategic Partnership for Another Five Year, Reinforcing Leadership in Auto Loan Protection Insurance and Pursuing Sustainable Growth