The hypermarket will help connect various elements across the four pillars of the strategy: Food Destination, Lifestyle, Wellness, and Sustainability. Year-round partner campaigns, exclusive privileges, and Events & Entertainment are intended to increase both visit frequency and dwell time, giving mall tenants greater exposure and access to a wider customer base.
CP AXTRA is further elevating its hypermarkets as Fresh Food Destinations, by expanding product variety by more than 50,000 items, with a greater focus on fresh food, ready-to-eat products, and bakery offerings. The bakery offering also features Artisan Bakery, a carefully crafted range of baked goods made through traditional methods and using quality ingredients, including French butter, to deliver a naturally rich taste and aroma. An Open Kitchen layout gives customers direct sight of food preparation, and dishes featured in Hidden Taste Thailand Presented by Lotus's are being added to in-store menus. A wider selection of Own Brand products and imported goods will further position hypermarkets as more than places to shop, but as starting points for food and lifestyle experiences.
The company is also modernizing the in-store experience through data-driven and AI-powered Retail Tech. The company is streamlining operations by leveraging customer insights from the My Lotus's membership program, deploying Electronic Shelf Labels (ESLs), and introducing self-checkout systems. AI tools are also being applied to manage checkout queues and shopping cart replenishment, helping deliver a faster, more convenient, and seamless shopping experience.
Upgraded hypermarkets serve as a key driver of the Happy & Healthy Mall strategy, bridging hypermarket and shopping mall spaces to support mutual growth. The integrated model is intended to create shared value for customers, retailers, tenants, and local communities, supporting long-term growth for CP AXTRA and its partners and a sustainable retail ecosystem that grows alongside people, communities and the Thai economy.
