Ms.Sutida Mongkolsuthree, Chief Executive Officer of Synnex (Thailand) Public Company Limited, or SYNNEX, Thailand's leading comprehensive distributor of IT and technology products, said that growth in the technology industry is shifting toward a stage where technology can create greater value and deliver tangible business outcomes. This is particularly evident in the AI industry, which is transforming working models, business operations, and customer needs. This shift marks the Company's next chapter under the concept "The Next Chapter of SYNNEX - From Distribution to Value Creation," as SYNNEX builds on its distribution business to create added value across the technology value chain and drive shared growth with partners throughout the Technology Ecosystem.
SYNNEX is ready to build on the strength of its partnerships with more than 70 global technology brands, over 6,000 distribution channels, and its capabilities in products, logistics, and market reach. By connecting technology with its partners' expertise, the Company aims to jointly develop solutions that effectively address the needs of the Commercial and Enterprise markets.
Ms.Sutida said, "AI is transforming how people work, how businesses operate, and what customers need. However, the value of AI can only be realized when it delivers measurable business outcomes. SYNNEX's role is to connect technologies from global brands with the expertise of our partners, turning the opportunities created by AI into practical solutions for the Thai market."
"The Next Chapter of SYNNEX is about moving forward from Distribution to Value Creation by building an Ecosystem that enables our partners to grow, from demand generation and Solution design to developing services and recurring revenue. AI and Cloud will serve as key growth engines for SYNNEX going forward."
Another key pillar is Ecosystem Growth. SYNNEX aims to connect the strengths of Vendors, SYNNEX, and Partners to transform technology into Solutions, Services, and Business Opportunities that drive shared growth. This commitment was reflected at "SYNNEX PARTNER CONNECT 2026: Empowering the Future," which showcased products, innovations, and solutions from more than 30 partner brands across the Consumer, Commercial, and Enterprise segments. SYNNEX is also enhancing Customer Value through "SWOPMART Trade-In," which provides customers with more choices while creating business opportunities for partners, and "Prompt Money," a financial support platform that helps strengthen sales capabilities in collaboration with SYNNEX's partners and gives consumers easier access to technology products. In addition, SYNNEX plans to expand its collaboration with Insurance Broker Partners to develop Warranty Services for Consumer Devices, providing customers with more warranty and after-sales service options while strengthening confidence and enhancing the overall customer experience.
Building on this direction, SYNNEX will further strengthen its end-to-end collaboration with partners, from joint business development across Solutions and Services to After-Sales Services, market expansion, and recurring revenue generation throughout the Customer Lifecycle, to enhance customer experiences and address the needs of industries at every level. By leveraging the strength of its network, expertise, and services, SYNNEX will help partners build on technology for business growth, access new opportunities, and compete effectively in a rapidly changing market while driving sustainable, shared growth over the long term.
