AAS Group has officially entered into a sole distributor agreement with China's Dongfeng Motor Group to introduce VOYAH, its premium intelligent new-energy vehicle brand, to Thailand. Signed on 30 July 2026, the agreement marks a major milestone in AAS Group's automotive portfolio and establishes the foundation for VOYAH's official nationwide rollout.
AAS Group will oversee VOYAH's operations in Thailand through its newly established subsidiary, AI Mobility Co., Ltd., which will be responsible for the brand's distribution, retail operations, and customer services nationwide. Building on AAS Group's more than four decades of experience in the premium and luxury automotive sector, AI Mobility Co., Ltd. will bring AAS Group's customer-centric approach and service standards to VOYAH, with a focus on building long-term customer trust and delivering a seamless ownership experience tailored to the evolving expectations of Thai luxury car buyers.
The partnership pairs Dongfeng's extensive automotive manufacturing experience and new-energy engineering capabilities with AAS Group's deep retail heritage representing prestigious automotive brands and serving luxury-car customers in Thailand. Beyond the vehicles, the collaboration centers on comprehensive lifecycle care, customer service infrastructure, and long-term ownership support.
Mr. Wang Long, Chairman, China Dongfeng Motor Industry Import and Export Co., Ltd. stated:
"Thailand is a central pillar in our international expansion strategy for intelligent new-energy vehicles. In AAS Group, we have found a partner whose four decades of luxury automotive leadership and customer-centric philosophy mirror our own standards. By uniting Dongfeng's five decades of engineering heritage with AAS Group's proven distribution and service capabilities, we look forward to introducing Thai motorists to a refined, intelligent, and human-centered luxury mobility experience through VOYAH."
Mr. Anuwat Inthraphuvasak, Chief Executive Officer (CEO), AI Mobility Co., Ltd. stated:
"Our partnership with Dongfeng to bring VOYAH to Thailand represents a long-term commitment to delivering a new standard of luxury—one defined by comfort, design, and intelligent technology that we can use in our everyday life. Our shared commitment to sustainable, long-term brand equity over short-term gains is the core value that unites AAS Group and Dongfeng in this strategic partnership. Through AI Mobility Co., Ltd., we are establishing an operational foundation centered on our enduring philosophy, 'AAS the Name You Can Trust'. From first discovery through complete ownership care, our priority is providing Thai customers with total confidence and exceptional service at every stage of their journey. AAS Group looks forward to welcoming Thai customers to discover new luxury and, over time, becoming part of their everyday journeys—from time spent together as a family to the demands of business and the moments in between."