Mr. Piya, whose company owns Salad Factory, said, "Salad Factory aims to present high-quality ingredients from the United States in a way that is both accessible and appealing to consumers. We took the distinctive qualities of each ingredient and combined them with Salad Factory's culinary approach to create a diverse selection of dishes, from main courses and salads to beverages. Customers can experience U.S. ingredients in new formats and enjoy a fresh dining experience in true Salad Factory style."
The campaign features premium ingredients from key regions across the United States. These include wild-caught Alaska seafood, harvested from cold, pristine waters under sustainable fisheries management, as well as U.S. cranberries and Cosmic Crisp(R) apples. The apples are known for their sweet, crisp and juicy flavor and are the result of more than 20 years of research and development.
The menu also features high-quality U.S. cheeses from Wisconsin, a state renowned for its cheesemaking expertise and heritage, and from California, one of the country's leading dairy and cheese producers.
The seven special dishes are:
- Miso-Glazed Alaska Black Cod Steak with U.S. Mixed Bean Pot Rice - Grilled Alaska black cod steak glazed with miso sauce, served with Asian-style pot rice made with U.S. mixed beans [confirm bean/grain].
- Alaska Sole Fish & Chips with Spinach Fondue - Crispy Alaska sole fish and chips served with a creamy spinach and cheese fondue.
- American Cobb Salad with California Cheese - A classic Cobb salad served with natural Monterey Jack cheese from California.
- Grilled Alaska Sole with U.S. Mixed Bean Stew - Grilled Alaska sole served with a hearty stew of U.S. mixed beans.
- Grilled Alaska Cod with Multigrain Whole Wheat Bread, Hummus Spread and Mediterranean Salad - Grilled Alaska cod served with multigrain whole wheat bread, hummus spread and a Mediterranean-style salad.
- Spicy Fruit Salad with Wisconsin Duo Cheese - A spicy mixed fruit salad paired with premium Wisconsin cheese [add a brief note on what "Duo" refers to].
- U.S. Cranberry and Cosmic Crisp(R) Apple Smoothie - A refreshing smoothie made with U.S. cranberries and Cosmic Crisp(R) apples.
The "Taste of USA" campaign reflects Salad Factory's commitment to sourcing quality ingredients and pairing the character of each origin with culinary creativity. Through this campaign, consumers can discover the flavors of the United States from a fresh perspective, presented in Salad Factory's own style.
The special "Taste of USA" menu is available from October 5, 2026, until December 6, 2026, at all Salad Factory branches. For more information, visit Salad Factory Thailand on Facebook: https://www.facebook.com/saladfactoryofthailand
