CIMB THAI's proposition for high-net-worth clients is built on three pillars:
- Preferred Wealth: Comprehensive wealth management solutionsCIMB THAI develops investment portfolios aligned with each client's financial goals and risk appetite. Its Safer Pocket Framework helps manage volatility while focusing on long-term growth. Clients receive comprehensive investment and insurance solutions from professional wealth advisory teams, supported by a dedicated Relationship Manager (RM). The approach also takes into account the future of each client's family, from education planning for children to wealth and legacy planning to help transfer assets to loved ones.
- Preferred Regional: Unlocking investment opportunities across ASEAN
Clients gain access offshore investment products, conveniently open offshore accounts through the CIMB Singapore website, and benefit from preferential rates on international fund transfers. They also gain in-depth regional investment insights from CIMB's Chief Investment Office (CIO).
What truly sets CIMB PRIVATE WEALTH apart is CIMB's regional network, brought to life through the concept of 'One Region, More Opportunity.' Thai clients can access financial services and CIMB PREFERRED privileges through CIMB's network across the region, including Malaysia, a stable market with growth opportunities; Singapore, a global hub for investment and wealth management; Indonesia, a large and fast-growing economy; and Cambodia, a rapidly expanding economy with opportunities in real estate, manufacturing and financial services. This regional connectivity enables clients to invest across borders and diversify their portfolios across ASEAN markets. - Preferred Experience: Elevated lifestyle privileges
Clients can enjoy a curated range of lifestyle benefits, including a rewards and redemption programme, access to premium airport lounges worldwide, travel insurance, home emergency assistance, roadside assistance, 24-hour concierge services and complimentary personal safe-deposit boxes. They can also take part in exclusive experiences and member activities through Wealth Your World Events. This ongoing workshop series combines investment knowledge with small-group, hands-on experiences designed to strengthen clients' financial confidence in an environment that reflects the lifestyle of the CIMB PRIVATE WEALTH community.
"CIMB THAI's wealth business has made clear progress this year. At the beginning of 2026, we launched our Wealth Your World strategy, built around the idea that true wealth means being wealthy in your own way. Our customer centric approach providing wealth management solutions tailored to those needs. With the launch of CIMB PRIVATE WEALTH and its regional privileges, clients can benefit from CIMB Group's strong ASEAN network, access offshore investments more seamlessly, and plan for the effective transfer of wealth to their children and future generations. This year, CIMB THAI was also recognised as Best Wealth Manager at The Asset Triple A Private Capital Awards 2026, affirming our expertise in wealth management and our ability to design investment solutions that truly understand and address client needs," Bhudinan said.
Haniz Nazlan, CEO of Group Consumer Banking at CIMB Group, said the launch of CIMB PRIVATE WEALTH in Thailand, the Group's third market after Indonesia and Malaysia, reflects the importance of Thailand within CIMB's ASEAN network and the Group's confidence in the long-term growth potential of Thailand's wealth management business. As client expectations continue to evolve, demand is growing for deeper advisory services, more sophisticated and tailored solutions, and a holistic approach to wealth management. In response, CIMB Group is strengthening and further connecting its regional wealth management network.
ASEAN's economy is now valued at USD 4 trillion (approximately THB 135 trillion) and is projected to grow by around 4% annually, outpacing many developed markets. The region is therefore undergoing one of the largest intergenerational wealth transfers in history, as wealth increasingly passes from one generation to the next.
"Across ASEAN, we are witnessing what we call the Great Rewiring of Wealth, a fundamental shift in the wealth landscape. The way wealth is created, managed and transferred is changing significantly. Families are becoming more internationally connected, cross-border business and investment opportunities are expanding, and multiple generations are playing a more active role in wealth decisions. Clients are looking for partners who can help them navigate complexity, capture opportunities across markets and preserve wealth for future generations. This transformation is taking place across the region and reinforces why wealth management remains a key strategic priority for CIMB Group, underpinned by our brand promise, 'Moving You Forward'," Haniz concluded.
Clients interested in joining CIMB PRIVATE WEALTH can contact the CIMB PRIVATE WEALTH and CIMB PREFERRED Care Center at 02 626 7888 or speak with their Relationship Manager (RM). Members can also access services through the LINE Official Account: CIMB PREFERRED (@cimbpreferred) to check and redeem points for privileges, access 24-hour concierge services, consult financial experts and explore exclusive member benefits.
Investors should understand the product features, return conditions, and associated risks before making an investment decision.