Bumrungrad and VitalLife Join Forces with Partners to Host "PINK RIDE 2026" to Raise Breast Cancer Awareness

Bumrungrad International Hospital and VitalLife Scientific Wellness Center, in collaboration with Bangkok Patana School and a network of partners, organized "PINK RIDE 2026: For Breast Cancer Awareness" under the theme "Be Aware. Show You Care." The event brought together representatives from the healthcare, education, and diplomatic sectors, along with big bike and supercar communities, to raise awareness about breast cancer. The initiative aimed to encourage women and their families to better understand breast cancer risk factors, recognize the importance of identifying changes in their bodies, and undergo appropriate screening to increase the chances of early detection and timely treatment.

Friday 13 November 2026 09:20
Bumrungrad and VitalLife Join Forces with Partners to Host "PINK RIDE 2026" to Raise Breast Cancer Awareness

The opening ceremony was honored by the presence of H.E. Mr. Hari Prabowo, Ambassador of the Republic of Indonesia to Thailand; H.E. Mrs. Edirisinghe Arachchilage Sriyani Wijayanthi Edirisinghe, Ambassador of Sri Lanka to Thailand; Mr. Abdulaziz Mohammed Al-Moftah, Medical Attache at the Embassy of the State of Qatar in Thailand; Aniello Sorrentino, Ph.D., Corporate Chief Strategy Officer of Bumrungrad International Hospital; Asst.Prof. Polakit Teekakirikul, M.D., Chief Executive Officer of VitalLife Scientific Wellness Center and Esperance and Chief Science Officer of Bumrungrad International Hospital; Mr. Rajeev Rajan, Chief Business Development Officer at Bumrungrad International Hospital; and Assoc.Prof. Wichai Vassanasiri, M.D., Director of the Breast Center and Surgical Oncologist at Bumrungrad International Hospital. The event also featured a musical performance by the College of Music, Mahidol University.

The event also featured a health talk titled "Turning Awareness into Action: Early Detection Is the Best Protection," led by Assoc.Prof. Wichai Vassanasiri, M.D., and Sirinda Settaleela, M.D., General Surgery Specialist, Breast Center at Bumrungrad International Hospital. The session provided insights into breast cancer risk factors, the importance of screening, and personalized risk assessments based on age, personal medical history, family history, and other relevant factors. The specialists emphasized the importance of preventive breast healthcare without waiting for symptoms to appear, as well as consulting a physician to develop an appropriate screening plan tailored to individual needs.

In addition, the event received strong support from various big bike and supercar communities, with more than 150 vehicles participating, including Immortals, Harley-Davidson Rama 9, Harley-Davidson Rama 4 AAS, Coffee Riders, Ducati Official Group, BMW Group, Thailand International Bikers (TIB), and the Street Kings supercar group, along with Women Riders. Participants joined a convoy from Bumrungrad International Hospital to Bangkok Patana School. The convoy was supported by the Metropolitan Police Division, Metropolitan Police Bureau, and Tourist Police Bureau, along with police officers from the Khlong Toei, Bang Na, Phra Khanong, and Watthana districts, who helped facilitate traffic management and ensure safety throughout the route. The ride aimed to spread awareness about breast cancer and encourage greater attention to preventive healthcare. The event reflected the collective commitment of all participating sectors to promoting preventive healthcare and turning health awareness into meaningful action.

Bumrungrad and VitalLife Join Forces with Partners to Host "PINK RIDE 2026" to Raise Breast Cancer Awareness