The company's "CP Brand's Thai Chicken - Mission to Space" campaign garnered the prestigious CMO's TOP CHOICE Award, receiving the highest number of votes from more than 100 senior marketing executives across various business sectors.
The campaign also secured a Silver award in the Brand Experience & Communication category for its innovative transformation of Siam Square into a space station. The initiative achieved #1 trending status on X (formerly Twitter) in Thailand and #3 globally, driving an 11% increase in domestic sales while expanding international business opportunities.
In the Innovations & Martech category, CP Foods' 'Egg-Perience' campaign for CP steamed eggs received a Certificate Shortlist recognition. This innovative initiative, developed in partnership with ZEPETO through True Corporation, created an interactive virtual world gaming experience with real-time global user interaction and photo pose capabilities, specifically targeting Generation Z consumers.
The company's fourth recognition came through CPF Restaurant and Food Chain Co., Ltd.'s Five Star brand, which earned a Silver award in the Brand Experience & Communication category for its "My Parent is a Tiktoker" campaign. This creative initiative successfully bridged generational gaps by connecting younger users' TikTok behaviors with their parents and grandparents, using Five Star meals to create special family moments.
Ms. Anarkawee Chooratn, Head of Marketing at CP Foods, expressed gratitude for the recognition, particularly highlighting the significance of the CMO's TOP CHOICE Award. "This success stems from our chicken products' consistent safety standards across all regions of our supply chain, from farming to processing operations," she said. "The campaign effectively addresses consumer needs both in Thailand and globally, contributing to increased chicken export value for CP Foods and our partners. This demonstrates that successful marketing must be supported by premium products, which is why we remain committed to developing quality products with consumer well-being in mind."
CP Foods continues to demonstrate its dedication to developing clean, safe, healthy, and delicious food products that meet consumer needs. The company implements modern innovations and technologies throughout its entire supply chain while creating trend-responsive campaigns and exploring new opportunities to understand and reach consumers across all generations.
Source: Charoen Pokphand Foods
