MOWI ASA and CP AXTRA launch Thailand's first end-to-end premium Salmon supply chain

MOWI ASA, the world's largest producer of premium Salmon, led by Mr. Charlie Wu, Managing Director, Asia Pacific (1st from left), formed a strategic partnership with CP AXTRA, the operator of Asia's leading wholesaler and retailer "Makro and Lotus's," led by Mr. Tanit Chearavanont, Group Chief Wholesale Business Officer (4th from left), to launch Thailand's first fully integrated end-to-end premium Salmon supply chain, bringing in one of the world's finest seafoods from the cold clear waters of Norway to the Thai market.

Friday 30 January 2026 12:01
MOWI ASA and CP AXTRA launch Thailand's first end-to-end premium Salmon supply chain

Norway's cold climate and long coastline provide unique conditions for premium quality seafood such as Salmon to develop a fresh flavour and firm texture, combining with world-class logistics technology provided by CP AXTRA that enables real-time visibility and operational control, and same-day dispatch, Aro Gold x Mowi brand, ranging from Ready-to-Cook and Ready-to-Eat Salmon products for professional chefs, foodservice operators, and end consumers, will be available nationwide through Makro stores and Makro PRO online.

In this photo (from left to right):

  1. Mr. Charlie Wu, Managing Director, Asia Pacific, MOWI ASA
  2. Ms. ?shild Nakken, Southeast Asia Regional Director, the Norwegian Seafood Council (NSC)
  3. H.E. Mrs. Astrid Emilie Helle, Ambassador of Norway to Thailand
  4. Mr. Tanit Chearavanont, Group Chief Wholesale Business Officer, CP AXTRA