In addition, S-Pure chilled fresh eggs received two additional international awards: the Superior Taste Award 2024 with a 3-star rating (the highest score), ensuring excellent taste, odor-free freshness, vibrant orange yolks, and AA-grade freshness under the cold-chain system. And the FMCG Asia Award 2024 in the Health & Wellness Initiative of the Year - Thailand category, underscoring the brand's commitment to holistic health and consumer well-being.
Dr. Oliver Gottschall, Chief Operating Officer - Food Business, Betagro Public Company Limited, stated that "S-Pure, Betagro's super-premium food brand, focuses on delivering high-quality, safe food products to ensure better food access for all while maintaining a strong focus on environmental sustainability. S-Pure became the first brand in Thailand to use paper trays for fresh products, achieving an 80% reduction in plastic use."
S-Pure's product range spans premium fresh pork, chicken, eggs, processed foods, sausages, and homemade-style meals. The products are meticulously crafted through a stringent process, including:
- Selection of healthy and superior animal breeds.
- Natural rearing methods (RWA - Raised Without Antibiotics), certified by NSF International, USA.
- Tailored feeding with nutrient-rich grains and vitamins for each stage of animal growth.
- Incorporation of beneficial Synbiotics (Prebiotics and Probiotics) to boost immunity naturally.
- No growth hormones or growth promoters.
- Use of cold-chain logistics, maintaining product temperature between 0-4?C until the point of sale.
Furthermore, S-Pure products are fully traceable, ensuring transparency and maximum confidence in their safety and quality.
"The three international awards for S-Pure eggs underscore the brand's unwavering commitment to providing premium-quality eggs that are safe, fresh, and delicious that meet the needs of health-conscious consumers seeking nutritious products. These achievements also strengthen S-Pure's position to expand into new domestic and international markets, reaffirming its leadership in super-premium food products that cater to modern consumers' diverse health-conscious needs," concluded Dr. Gottschall.
Source: MT Multimedia