The Superbrands award is an international recognition of excellence in brand building, evaluated based on three key dimensions: Brand Quality, Brand Affinity (the relationship between the brand and consumers), and Brand Personality (the uniqueness of the brand). The selection process involves rigorous screening through nationwide consumer surveys and research, as well as input from marketing and public relations experts and the independent Superbrands Council. This year, the theme was 'Journey to Brand Excellence,' highlighting the path to achieving brand-building excellence. A total of 27 brands received this prestigious award.
Source: FleishmanHillard Thailand