The event featured a royal blessing ceremony, an exhibition honoring His Majesty the King, and mobile agricultural clinic services provided by 11 key agencies. Over 40 public and private organizations offered expert consultations, alongside direct sales of produce and agricultural products from local farmers. The opening ceremony was graciously presided over by Mr. Attakorn Sirilattayakorn, Minister of Agriculture and Cooperatives.
To support local farmers in expanding their market reach, the Department of Agricultural Extension organized a livestreamed mangosteen sales event. The initiative featured local farmers and a well-known Southern influencer to promote regional fruits and exclusive offers from J&T Express via online platforms. This activity aimed to boost sales and broaden consumer access for local agricultural producers in a practical and measurable way.
On this occasion, Mr. Attakorn Sirilattayakorn, Minister of Agriculture and Cooperatives, together with Mr. Peerapan Korthong, Director-General of the Department of Agricultural Extension, graciously attended the live-streaming session at the Department's exhibition booth. They also engaged with the team at the J&T Express booth to learn more about the "J&T Supports Local Farmers" initiative, which focuses on leveraging logistics systems to connect local agricultural products with consumers nationwide, fostering inclusive and sustainable growth.
J&T Express is proud to support the Department of Agricultural Extension's mission by providing nationwide fresh fruit delivery services, particularly for mangosteen—Nakhon Si Thammarat's renowned fruit and a high-potential export product in strong demand domestically and internationally. Through its extensive and comprehensive transportation network, J&T Express facilitates expanded market access and consumer reach for local farmers while promoting sustainable grassroots economic development through efficient logistics solutions.
Ms. Christine Fransisca, Head of Brand Management at J&T Express Thailand, stated: "Participating in this meaningful initiative is a valuable opportunity for us to collaborate with the Department of Agricultural Extension by leveraging our logistics expertise to support Thai farmers in a tangible way. Under the J&T Supports Local Farmers program, J&T Express remains committed to empowering the agricultural sector, which is a fundamental pillar of Thailand's economy. We believe this partnership will help deliver high-quality produce from farmers to consumers safely and efficiently, in line with J&T Express Thailand's standards and our commitment to conducting business responsibly and sustainably in accordance with ESG principles."
This participation reflects J&T Express Thailand's strong commitment to working in partnership with government agencies to support local communities and strengthen the grassroots economy through an efficient logistics infrastructure—reinforcing the company's mission to operate responsibly and sustainably under ESG principles.